AI-generated video tools (Sora, Runway, Kling) have crossed the commercial quality threshold. Companies using AI video see 3-5x higher engagement rates and 80% lower production costs. Key use cases for SMEs: product demos, social media content, training videos, and customer testimonials. The 300M+ views on AI-generated content prove the format works.
The quality threshold has been crossed
Six months ago, AI-generated video looked like AI-generated video — uncanny, weird, obviously fake. Today, tools like Sora, Runway, and Kling produce content that is commercially viable: product demonstrations, explainer videos, social media content that performs as well as or better than traditionally produced material.
What this means for SMEs
Professional video production for an Italian SME typically costs 3,000-15,000 euros per video. AI-generated video costs a fraction: 100-500 euros per video, including iteration and refinement. This makes video content accessible for SMEs that previously could not justify the production budget.
Want to apply this in your business?
At IL DOGE DI VENEZIA we support Italian SMEs through every phase of AI transformation. The first conversation is free.
Tell us about your projectPractical use cases
- Product demonstrations: Show your product in action without a full production crew
- Social media content: Regular, high-quality video content for LinkedIn, Instagram, TikTok
- Internal training: Training videos for new employees, process documentation
- Customer testimonials: Enhanced with AI visuals and professional editing
Limitations to know
AI video is not suitable for all contexts. Where authenticity and human connection matter most (CEO communications, sensitive customer messages), human-produced video remains superior. Use AI for scale content, humans for anchor content.
If you want to explore AI video for your marketing, contact us.