Technology

Lindy: workflow automation with AI agents

Lindy takes workflow automation beyond Zapier and Make by adding AI reasoning to every step. Here is how it works and when it makes sense for SMEs.

IL DOGE DI VENEZIA·2 Apr 2026·5 min read

Lindy is an AI agent platform that combines workflow automation (like Zapier) with AI reasoning at every step. Unlike traditional automation that follows rigid if-then rules, Lindy agents can interpret context, make decisions, and handle exceptions. Best for SMEs that need intelligent automation beyond basic rule-based workflows. Pricing starts at $49/month.

What makes Lindy different

Traditional automation tools (Zapier, Make, Power Automate) follow rigid rules: if X happens, do Y. They work well for simple, predictable workflows. But they break when the situation requires judgment — when the email is ambiguous, when the data is messy, when the exception does not fit the rules.

Lindy adds AI reasoning to every step of the workflow. Instead of "if email contains word X, route to folder Y," Lindy can "read the email, understand the intent, decide the appropriate action, and handle edge cases." This is closer to how a competent human assistant works.

When Lindy makes sense

  • When your workflows need interpretation, not just routing
  • When the volume of exceptions is high enough to break rule-based systems
  • When you need agents that can interact with customers, suppliers, or colleagues intelligently

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When to stick with simpler tools

  • When your automations are purely data-moving (sync CRM to spreadsheet, send notification on trigger)
  • When you need maximum reliability on simple tasks (traditional automation is more predictable)
  • When budget is very tight (Zapier/Make start cheaper)

If you want to evaluate whether Lindy or another automation platform is right for your workflows, contact us.

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