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ERP & MANAGEMENTMARKETING
WooCommerce vs Shopify
WooCommerce for control and customization; Shopify for simplicity and speed to launch.
Pros and Cons
WooCommerce
Strengths
- Open source and free (only hosting to pay for)
- Unlimited customization with WordPress
- No commission on sales
- Thousands of plugins including AI-powered ones
- Superior SEO thanks to WordPress
Limitations
- Requires hosting and update management
- Security and performance need active management
- Steeper learning curve
Shopify
Strengths
- Setup in hours, not weeks
- Hosting, security, and updates included
- Shopify Magic AI for product descriptions and images
- Integrated payment processing
- App Store with thousands of extensions
Limitations
- Commissions on sales (0.5-2%)
- Limited customization without Liquid/code
- Less flexible SEO than WordPress
Which to choose?
WooCommerce for SMEs with technical skills wanting total control. Shopify for those wanting to sell online quickly without managing technology.
Our verdict
For SMEs starting to sell online, Shopify offers the fastest path: a functional store in a few hours with built-in AI. WooCommerce is the choice for those who already have a WordPress site, want to avoid sales commissions, and have the skills (or a partner) to manage the infrastructure.
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