CASE STUDY · B2B DISTRIBUTION & WHOLESALE

B2B Order Automation for Food Distributor

Food distributor in the Veneto region - 85 employees, 2,400 HORECA clients

B2B ordersHORECAdistributionAI agentVeneto

78%

Orders handled automatically

-91% (from 12% to 1.1%)

Order entry errors

-65% (from 4h to 1.4h)

Average fulfillment time

-85%

Returns due to order errors

5 out of 8

Operators reallocated to high-value tasks

THE CHALLENGE

The problem to solve

The distributor received over 600 orders per day via email, phone, WhatsApp, and fax. A team of 8 dedicated order-entry operators made errors in 12% of cases, leading to fulfillment delays and costly returns. HORECA clients complained about slow response times and the inability to place orders outside business hours.

THE SOLUTION

What we implemented

Implementation of an omnichannel AI agent that reads and interprets orders from email, PDF, WhatsApp messages, and voice calls. The agent automatically verifies availability, pricing, and customer terms, generates the order confirmation, and enters it into the ERP system. For ambiguous cases, the agent requests confirmation from a human operator before proceeding.

THE RESULTS

Measured impact

01

Orders handled automatically

78%

02

Order entry errors

-91% (from 12% to 1.1%)

03

Average fulfillment time

-65% (from 4h to 1.4h)

04

Returns due to order errors

-85%

05

Operators reallocated to high-value tasks

5 out of 8

Timeline

8 weeks (4 development + 2 testing + 2 gradual go-live)

Investment

45,000 - 65,000 EUR (50% covered by SME Digitalization grant)

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