B2B Order Automation for Food Distributor
Food distributor in the Veneto region - 85 employees, 2,400 HORECA clients
78%
Orders handled automatically
-91% (from 12% to 1.1%)
Order entry errors
-65% (from 4h to 1.4h)
Average fulfillment time
-85%
Returns due to order errors
5 out of 8
Operators reallocated to high-value tasks
The problem to solve
The distributor received over 600 orders per day via email, phone, WhatsApp, and fax. A team of 8 dedicated order-entry operators made errors in 12% of cases, leading to fulfillment delays and costly returns. HORECA clients complained about slow response times and the inability to place orders outside business hours.
What we implemented
Implementation of an omnichannel AI agent that reads and interprets orders from email, PDF, WhatsApp messages, and voice calls. The agent automatically verifies availability, pricing, and customer terms, generates the order confirmation, and enters it into the ERP system. For ambiguous cases, the agent requests confirmation from a human operator before proceeding.
Measured impact
Orders handled automatically
78%
Order entry errors
-91% (from 12% to 1.1%)
Average fulfillment time
-65% (from 4h to 1.4h)
Returns due to order errors
-85%
Operators reallocated to high-value tasks
5 out of 8
Timeline
8 weeks (4 development + 2 testing + 2 gradual go-live)
Investment
45,000 - 65,000 EUR (50% covered by SME Digitalization grant)
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