All comparisons
MARKETING
Mailchimp vs Brevo (ex Sendinblue)
Mailchimp for ease and brand recognition; Brevo for value and multi-channel.
Pros and Cons
Mailchimp
Strengths
- Best-known brand in email marketing
- AI Creative Assistant for email content
- Professional and abundant design templates
- Integrations with practically everything
- Detailed analytics and advanced A/B testing
Limitations
- Pricing that scales with contacts (expensive)
- Advanced automations only on premium plans
- Send limits increase with cost
Brevo (ex Sendinblue)
Strengths
- Pricing based on emails sent, not contacts
- Email + SMS + WhatsApp + chat on one platform
- Free plan with 300 emails/day
- CRM included for free
- EU servers for GDPR compliance
Limitations
- Templates less polished than Mailchimp
- Less recognized brand
- Fewer community resources and integrations
Which to choose?
Mailchimp for SMEs prioritizing design and integrations. Brevo for cost-conscious SMEs wanting integrated email + SMS + WhatsApp with EU servers.
Our verdict
For SMEs, Brevo is often the smarter choice: pricing based on emails sent (not contacts), EU servers for GDPR, and multi-channel (email + SMS + WhatsApp) included. Mailchimp remains the go-to for those wanting the most polished templates and broadest integrations, but costs scale quickly as the contact list grows.
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