CASE STUDY · TOURISM & HOSPITALITY

Multilingual AI Concierge for Resort

5-star resort in Sardinia - 120 seasonal employees, 85 rooms, 70% international clientele

conciergeresortmultilingualtourismSardinia

65%

Requests handled without human intervention

+45% (excursions, spa, restaurants)

Ancillary service revenue

+0.6 points (from 8.2 to 8.8/10)

Average review score

+120,000 EUR/season

Automated upselling

12 (previously 3)

Languages supported

THE CHALLENGE

The problem to solve

The concierge desk handled 150+ requests/day during peak season from guests speaking 8+ different languages. Only 2 staff members were fluent in English and German. Restaurant, excursion, and spa booking requests were lost or handled with delays, penalizing the guest experience and online reviews (average score 8.2/10).

THE SOLUTION

What we implemented

Multilingual AI concierge accessible via WhatsApp, in-app chat, and lobby kiosk, handling requests in 12 languages: restaurant and experience bookings, resort service information, personalized suggestions based on guest preferences and weather conditions, transfer and excursion booking with local partners.

THE RESULTS

Measured impact

01

Requests handled without human intervention

65%

02

Ancillary service revenue

+45% (excursions, spa, restaurants)

03

Average review score

+0.6 points (from 8.2 to 8.8/10)

04

Automated upselling

+120,000 EUR/season

05

Languages supported

12 (previously 3)

Timeline

8 weeks (4 development + 2 PMS integration + 2 pre-season)

Investment

45,000 - 65,000 EUR (Sardinia Digital Tourism Grant up to 120,000 EUR)

Want similar results in your company?

We'll analyze your processes for free and show you where AI can generate the greatest impact.