CASE STUDY · TOURISM & HOSPITALITY

AI Revenue Management for Hotel Chain

Chain of 4 hotels in Tuscany - 95 employees, 280 total rooms across Florence, Siena, and the Tuscan coast

revenue managementhoteltourismpricing AITuscany

+41% (from 78 to 110 EUR)

Average RevPAR

+12 points (from 62% to 74%)

Average annual occupancy

+620,000 EUR/year

Room revenue

-90% (from 15h/week to 1.5h)

Pricing management time

+28%

Low season ADR

THE CHALLENGE

The problem to solve

Room prices were manually updated twice a week based on intuition and experience. The average annual occupancy was 62% with a RevPAR of 78 EUR, significantly below the Tuscan market potential. No dynamic differentiation across sales channels.

THE SOLUTION

What we implemented

AI revenue management system that analyzes in real time: occupancy, booking pace, local events, weather, competitor pricing, seasonal history, and demand by channel. It automatically updates prices across all channels (booking engine, OTAs, tour operators) every 4 hours with a differentiated strategy per segment.

THE RESULTS

Measured impact

01

Average RevPAR

+41% (from 78 to 110 EUR)

02

Average annual occupancy

+12 points (from 62% to 74%)

03

Room revenue

+620,000 EUR/year

04

Pricing management time

-90% (from 15h/week to 1.5h)

05

Low season ADR

+28%

Timeline

8 weeks (4 development + 2 PMS/channel manager integration + 2 tuning)

Investment

40,000 - 60,000 EUR (Digital Innovation Grant up to 100,000 EUR)

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